JONES DAIRY FARM

Digital Art Director

Have you ever craved a big bowl of soup on a cold day? Or wanted a refreshing, light meal on a humid day? With this tool a user can find the perfect Jones Dairy Farm recipe based on geolocation and local weather patterns. The user is initially presented with a display ad that notes their current weather (i.e. “Rainy days call for comfort food.”). Once selected, the user is encouraged to shake their phone for the perfect Jones Dairy Farm-based recipe catered especially for them.

This unit was created to both localize and personalize a brand experience with Jones as well as encourage interactivity. Keep scrolling for results.