ROLE
Digital Art Director
SUMMARY
Jones Dairy Farm has made breakfast sausage with five simple, all-natural ingredients for over 125 years. While this is a positive product attribute that separates Jones from competitors, research suggests that over 50 percent of consumers who care about nutrition don’t understand how to read a nutrition label. The challenge before us was to educate these consumers on how to read a nutrition label all while weaving in the message of what makes Jones Dairy Farm products special. Thus, the social media How To Series was born. These spots balance a simple story with a complex animation sequence in a way that is educational without lecturing its audience.