ROLE
Digital Art Director
SUMMARY
Dotty Dumplings Dowry is not only a legendary burger joint in Madison, Wisconsin, it is also a restaurant that consistently gets nationwide recognition—including articles in Eater, The New York Times and USA Today. Restaurant owners got in touch with me to completely revamp their website and lead the way for their digital identity moving forward.
Between Dotty Dumpling’s delicious burgers and storied history in the community, the pressure was on. I focused on bringing the classic, dark, wooded look of the restaurant’s interior into the look of the site along with dashes of vintage typography and aged photographs to lead its digital identity moving forward.
WIREFRAMES
PROTOTYPES
