ROLE
Digital Art Director
SUMMARY
As part of a larger social media campaign, Jones Dairy Farm needed a hub to direct users to its campaign promoting all things brinner (breakfast for dinner.)
The focus for this campaign was page visits, engagement and product appetite appeal. Therefore, UI focused on large, mouth-wateringly delicious food along with engaging, interactive content.
At the time of its release, this site was featured on dozens of food-based sites, including Buzzfeed Food and Kitchn.
WIREFRAMES
PROTOTYPES
RESULTS
First three months after launch.
Page visits
Unique page visits
Page views
Shh! I’m hiding.