Jones Dairy Farm’s foodservice division released a vegetable casing breakfast sausage product and needed to direct their audience towards a product landing page. Research suggested that our audience – chefs and restaurant owners – placed very different values on what they look for in a new product line. Some value product consistency, others value performance. I saw it as my challenge to make this landing page engaging, intuitive and digestible all while making sure our users saw what they value represented.

Upfront, we encouraged users to decide what they care about most in their breakfast sausage product. Regardless of what a user selected, they were given an HTML5-based animation, a deeper dive into how this vegetable casing product fulfills their selected priority along with a call to action to contact Jones Dairy Farm for a free sample or more information. This put the power in the user’s hand and allowed them to digest the product information however they chose. It also broke apart the information in a way that was much easier for users to absorb.

Want to know more about the working phases of this project (discovery phase, user personas, user flows, etc.)? Let’s chat.

Role: Digital Art Director – UX, UI, content development, animation